5 videos every real estate agent should make and repurpose
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes.
How pop-bys keep you top of mind for repeat and referral business
Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have.
Financial advisor debunks TikTok ‘finfluencer’ advice
That viral tax hack might tank your business, CFP Amanda Neely writes. Here's how to tell the difference between entertainment and actual financial guidance and why your follower count won't save you.
AI chatbots are taking agents from newbie to pro in record time
Find out how real estate agents are using ChatGPT and other AI chatbots to save time, sharpen strategy and compete like top producers.
I read NAR’s 40-page annual report so you don’t have to
Accountability and genuine transparency are still missing from NAR's communications, coach Darryl Davis writes, and Realtors deserve better.
Zillow announces expanded brand approach in response to home affordability challenges
Zillow announced on Thursday the launch of a new platform, campaign and tagline called "Someday Starts Today," which is "designed to support people at every stage of the home journey."
So pretty much everyone in real estate is using AI now
In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more.
Howard Hanna CEO calls Zillow ‘a bully,’ says the portal will ‘never influence me’
Ahead of Inman Connect New York, Howard Hanna Real Estate Services CEO Hoby Hanna mused on the Compass-Anywhere merger, consolidation and why he's resolute in his fight against Clear Cooperation.
Why our industry must stand for the American dream
Diversity isn't a flaw in the American experiment, Darryl Davis writes. It's the founding blueprint, and real estate professionals have a role to play as doorkeepers of the American dream.